ESTD. 1942

The History

U.B.Rao & Sons was started by Shri Udipi Babu Rao in 1942 under the name and style of Madras snuff stores as importer and trader of South Indian items viz Supari, Snuff, Tobacco, food items viz Appallams, Spices, Soaps, and Agarbattis etc. Udipi Babu Rao known popularly as U.B.Rao to the South Indian community. At the age of twelve, U.B. Rao left the shores of Udipi, first one to do so in his family, and reached the dream world of Mumbai (Bombay) in order to start a new life. Working through hardships, doing odd jobs, he landed in Kingscircle, Matunga, a predominantly South Indian locality and started the business of selling South Indian products.

As business improved and his sons also joined in, together they opened a shop near Matunga Railway station East, which is where the company still remains. One of the sons, Mr. Ravi Rao, is a perfumer, who has mastered fragrances with over 40 years of experience in the industry. In the 80's U.B. Rao started manufacturing in-house Agarbattis along with other perfumery products and thus making a start in the world of Incense Sticks. U. B. Rao & Sons can be now reached both online and offline and also in the market of exports.


Best of the Best

Our Services

Make our Customers Happy.
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Why choose Us.We have a very dedicated and professional team along with Mr. Ravi Rao Perfumer with 40 years of experience in the world of Fragrances.

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Our Mission.To provide with the most authentic world class aroma products, which are worth of every bit of its value.

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What we Do.We provide wide range of Agarbattis that have been perfected over the decades of their captivating and abiding fragrance for worship, meditation, peace of mind, enhance mood etc.

Happy Customers



"I have recently purchased Rao Flora Bulk Incense Sticks and I like the same very much. Bulk Incense Sticks I wish to buy these in large packing/ Bulk quantity as your small box contained only 30 Nos. Daily I require 4 to 5 Nos. and more on auspicious "

Andheri (East)


"We would like to congratulate you, for excellent Agarbatti sold by you in the name of Parimal Incense Sticks, the product has got excellent fragrance and is very smooth."

Kandivali (West)

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